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Take Ownership

There are many ways that beef producers can take ownership of their industry. Matt Perrier, director of commercial programs at the American Angus Association, says commercial producers who use Angus bulls can take ownership of their genetics by using the AngusSource program.

Cattlemen can also take ownership of many other aspects of production, whether that is carcass information, marketing plans or production records. But for many, a simple way to track information important to their individual operations is a step they are willing to take – and AngusSource allows producers to do just that. Producers can take ownership of their individual management practices and document them accordingly.

"Where's my premium?" is a common question asked by commercial producers, says Matt Perrier, American Angus Association director of commercial programs. Producers may not get their premiums on live animals, but premiums will be paid on reliable information that is available on the cattle going through the livestock market. The American Angus Association recently revised the AngusSource program as a service for commercial producers to try to obtain those premiums for genetics, source, health protocols and other management practices.

AngusSource allows cattlemen to enroll their calves in a program that documents genetic information, herd location (source) and management protocols to potential markets by simply tagging calves before they leave the operation. The cost of the ear tag, enrollment in the program and a marketing document to present to potential buyers is $1 per calf.

Perrier says that being progressive and continuing to explore necessary industry advancements is a commitment that Angus producers need to make – one that the American Angus Association is committed to helping producers make. Programs like AngusSource will continue to be provided. To listen to Perrier’s complete presentation, download the audio.

— by Corinne Blender