|
Marketing Angus Genetics
by Jay Leachman, Bozeman, Mont.
Click here to listen to the presentation
You will need Windows Media Player to listen in.
Click here to download a free version.
 |
| Jay Leachman asked conference attendees, "Are you selling the bull or your program?" He added, "Your success may very well depend on how you answer this question."
He encouraged producers to follow these steps to be successful:
• Identify your customer;
• Meet your customer needs;
• Develolp your program;
• Breeding the cattle;
• Selling the products and customer satisfaction.
|
welcome : conference schedule : tour schedule : conference speakers : info
|
