Tuesday, April 23

Noon

Registration opens

1:00 p.m.

AIMS workshop
Scott Johnson

4:00 p.m.

Break

4:30 p.m.

Web Marketing workshop
Angie Denton

7-9:00 p.m.

Opening reception

Wednesday, April 24

6:30 a.m.

Registration opens

8:00 a.m.

Welcome
Leroy Baldwin
President, American Angus Association

8:10 a.m.

Keynote address, “Characterizing West Coast Consumer Demand”
Bruce Berven, California Beef Council

8:40 a.m.

“The Angus Brand in a Value-Added Marketplace”
Brett Erickson, Certified Angus Beef LLC

9:10 a.m.

“Capturing the Value on the Grid”
Tim Schiefelbein, ConAgra Foods Inc.

9:45 a.m.

Break

10:15 a.m.

“Identifying Angus Genetics for Commercial Herds”
Weldon Hawley, Waggoner Ranch, Vernon, Texas

10:45 a.m.

“The Value of Getting Them Bred”
Bill Beal, Virginia Tech

11:45 a.m.

Lunch

1:00 p.m.

“Adding Value with a Marketing Plan”
Keith Evans Saint Joseph, Mo.

2:00 p.m.

Marketing panel discussion
moderated by Keith Evans
Panel: Jay Leachman, Bozeman, Mont.; Rob Thomas, Baker City, Ore.; and Bill Rishel, North Platte, Neb.

3:00 p.m.

Wrap-up and challenge